That might be underwhelming under normal circumstances, but through the lens of a global pandemic with widespread health and financial ramifications, it’s illuminating.
adults 18 and older, according to the second-quarter 2020 Nielsen Total Audience report.īut consumers didn’t stop at spending more time with video games. That stat becomes even more impressive when you compare it with the reach of live and time-shifted TV, which stood at 83% among U.S.
consumers were playing video games as a result of COVID-19 and subsequent restrictions. And somewhat oddly, many consumers say they’re spending more time engaging via their mobile devices despite global mobility restrictions throughout the year.Īt the height of lockdowns, 55% of U.S. Yet when you add 10 months of time at home, the growing abundance of ways to engage with video games and video game content have further cemented video games in consumers’ lives. Branded crossover events, virtual concerts and celebrity influencer participations all fueled a groundswell that shows no signs of receding-even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.Įngagement with video games was growing well before the pandemic, powered by growing mobile connectivity and a surge in free-to-play games. Not only did engagement skyrocket as consumers stayed at home, but the industry pivoted to ensure it was doing everything it could to keep consumers engaged.
Globally, the video game industry was likely one of the best equipped to handle the turbulence of 2020.
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